The Truth About Scaling a Gym: Hiring, Retention & The AI Revolution With Lyanne Rose

Scaling a gym isn’t just about getting more members—it’s about hiring the right team, retaining clients, and leveraging AI to work smarter, not harder. In this episode, Leanne Rose, co-founder of StrongHer Women, reveals the real challenges of running a gym, from burnout and bad hires to building a thriving community without relying on paid ads.

 

We dive deep into what separates successful gyms from those that struggle, how to balance growth with quality service, and why most gym owners focus on leads when they should be fixing retention. Leanne also shares her firsthand experience with AI, how it’s transforming operations, and the future of gym automation.

 

What You’ll Learn in This Episode:

 

The biggest hiring mistakes gym owners make (and how to avoid them)

Retention vs. lead generation – why keeping clients is the real game-changer

How AI is reshaping the fitness industry (and how to use it to your advantage)

Scaling smart – when to grow, when to hold back, and how to do it profitably

Why most gym owners burn out (and the mindset shift that fixes it)

 

If you’re a gym owner, fitness entrepreneur, or coach looking to scale without sacrificing quality, this episode is packed with real-world lessons and actionable insights you won’t want to miss!